Journal of Business, Communication and Technology (BCT) is an open-access and fully peer-reviewed journal that publishes original research and review articles on business, communication, technology, and the relationship between them. BCT favors articles which have a sound theoretical base with visible practical applications that can be used by specialists in management, linguistics, education, computer science, marketing, business, and communication. Authors from all countries and cultures are invited to submit their research and review articles to the BCT journal.


We are pleased to announce that to improve authors' chances of publication success, BCT, with a market-leading team of experts, offers services including language editing, formatting, and statistical analyses. Do not hesitate to get in touch with for more information.

Place Branding in Finland: A Discourse Analysis of Municipal Slogans

Ulla Hakala; Paula Sjöblom; Terhi Ainiala

Volume 3, Issue 1 , June 2024, Pages 1-13

  The purpose of this multidisciplinary study is to investigate how municipalities position themselves in their slogans as unique places among competitors, namely other municipalities in their region or country. Empirically, discourse analysis was used to investigate the semantic features of municipal ...  Read More

A Structural Equation Modelling Analysis of Gamification’s Impact on Purchase Intention

Seema Varshney; Neelufer Aslam Kulkarni; Rodrigo Velasco

Volume 3, Issue 1 , June 2024, Pages 14-28

  Gamification has become a prevalent approach for appealing users and encouraging desired behaviours in many fields, comprising marketing, education, banking, healthcare, and numerous other fields. This paper explores in what way integrating gamified elements, such as Points, Badges, Rewards, Challenges, ...  Read More

The Rise of Thinking Machines: A Review of Artificial Intelligence in Contemporary Communication

Mohammad Javad Gholami; Taqi Al Abdwani

Volume 3, Issue 1 , June 2024, Pages 29-43

  Artificial intelligence (AI) capabilities in natural language processing are rapidly advancing and transforming communication practices across diverse contexts. This review provides a comprehensive analysis of AI's emerging roles in mediating and participating in direct communication to highlight key ...  Read More

The Characteristics of Face-to-Face Communication Using Consecutive Speech Machine Translation Technology

Kazuma Hatano

Volume 3, Issue 1 , June 2024, Pages 44-53

  The growing role of technology in society, particularly machine translation, has grown due to its enhanced accuracy. Yet, communication quality depends not only on translation precision but also on user factors. It is vital to understand communication characteristics when using machine translation for ...  Read More

Exploring the Role of Artificial Intelligence in Digital Marketing Strategies

Jawad Tauheed; Aumir Shabbir; Muhammad Shahid Pervez

Volume 3, Issue 1 , June 2024, Pages 54-65

  In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed the digital marketing campaign with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study ...  Read More

Audio Description Technology: Enhancing Communication of Culture-Bound Elements in Films

Ghazaaleh Homayouni; Masood Khoshsaligheh

Volume 3, Issue 1 , June 2024, Pages 66-84

  Audio description (AD) technology, as a means of audiovisual translation (AVT), provides media accessibility (MA) for blind and partially sighted audiences. Through this innovative technology, the audio describer engages in real-time communication and gives a running commentary on the visual elements ...  Read More

Professional and Business Communication: Personal Strategies for the Post-Digital World, Edited by Hartley et al. (2023), Routledge, ISBN 9781032268002

Farzaneh Soudkhah Mohammadi

Volume 3, Issue 1 , June 2024, Pages 85-92

  In light of the rapid technological advancements and their undeniable role in professional and business communication, Peter Hartley, Helena Knapton, and Susie Marriott took a step towards developing the third edition of ‘Professional and Business Communication’, encompassing 16 chapters ...  Read More

The Effect of Music on the Communication Ability: A Case of Vocabularies

Nasim Boustani; Taqi Al Abdwani

Volume 2, Issue 1 , June 2023, , Pages 1-12

  Vocabulary growth predicts communication ability and communication without vocabulary is impossible. The study was done among 50 EFL learners to examine the effect of music-based instruction on their vocabulary retention and attitudes. They were divided into experimental and control groups. First, a ...  Read More

Students’ Perceived Cultural Styles, Second Language Communication, and Confidence in Communication

Akin Gürbüz; Mehmet Abi; Bekir Canlı

Volume 2, Issue 1 , June 2023, , Pages 13-25

  A common challenge for most students in intercultural contexts both in their academic studies ‎and future careers is balancing speaking opportunities for talkative and less talkative students. ‎The differences in individuals’ communication styles due to their backgrounds may lead to ‎some ...  Read More

Second Language Communication and Interference from L1

Ahmad Fawad Kakar; Kawita Sarwari

Volume 1, Issue 2 , December 2022, , Pages 13-23

  A vast body of available literature presents controversial perspectives on the role of L1 in learning and communicating an L2. The current exploratory qualitative study attempted to investigate the reported experiences of ten Afghan EFL learners regarding their L1 (Farsi Dari) role in communicating an ...  Read More

Emo-Sensory Communication, Emo-Sensory ‎Intelligence and ‎Gender ‎

Elham Naji Meidani; Hossein Makiabadi; Mohammad Zabetipour; Hannaneh Abbasnejad; Aida Firoozian Pooresfehani; Shaghayegh Shayesteh

Volume 1, Issue 2 , December 2022, , Pages 54-66

  The evolutionary definition of intelligence has made it a multifaceted concept. Emo-sensory ‎intelligence (ESQ), as integration of emotional intelligence (EQ) and sensory intelligence ‎‎(SQ) is the sensitivity to the emotions evoked by sensory inputs. It puts emphasis on ‎individuals’ ...  Read More

Developing New Software to Analyze the Emo-‎Sensory Load of Language

Mohammad Hossein Akbari; Reza Pishghadam

Volume 1, Issue 1 , June 2022, , Pages 1-13

  Technology plays a crucial role in fully understanding all aspects ‎of language and uncovering the hidden patterns, such as sense and emotion ‎density in texts. Yet, it seems that remarkable attention has not been paid to ‎the sensory and emotional loads of learning texts as the primary source ...  Read More

Gulf College, Muscat, Oman

Taqi Al Abdwani Ali Al Badi

Reza Pishghadam

Frequency: Semiannual

Online ISSN: 2791-3775