Journal of Business, Communication and Technology (BCT) is an open-access and fully peer-reviewed journal that publishes original research and review articles on business, communication, technology, and the relationship between them. BCT favors articles which have a sound theoretical base with visible practical applications that can be used by specialists in management, linguistics, education, computer science, marketing, business, and communication. Authors from all countries and cultures are invited to submit their research and review articles to the BCT journal.


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Banking on the Cloud: Insights into Security and Smooth Operations

Haitham Yousef Adarbah; Ali H. Al-Badi

Volume 2, Issue 2 , December 2023, Pages 1-14

  Cloud computing facilitates the online provisioning of IT resources, and banks are progressively adopting it to enhance operational efficiency. Despite its usefulness, combining cloud services is not without its difficulties. This study examines the pros and cons of using cloud services in banking, focusing ...  Read More

ESQ in L2 Willingness to Communicate and Communicative Ability

Samyra Ghadirzade Toosy; Haniyeh Jajarmi

Volume 2, Issue 2 , December 2023, Pages 15-27

  Individuals are not always willing to communicate in L2 due to different factors. Given the essential role of effective communication in all aspects of life and the vital role of communicative ability in successful communication, this study investigated the role of emo-sensory intelligence (ESQ) in L2 ...  Read More

Exploring Students’ Digital Citizenship: Its Importance, Benefits, and Drawbacks

Anna Bocar; Ruel Ancheta

Volume 2, Issue 2 , December 2023, Pages 28-38

  This study aimed to determine the degree of students’ knowledge and practice of digital citizenship in relation to the nine digital dimensions, and the importance of their awareness, benefits, and drawbacks. A descriptive survey approach was used to gather the data from one hundred fifty-one undergraduate ...  Read More

Communication Apprehension, Privacy Preferences and L2 Willingness to Communicate: Can They Predict Communication Ability?

Maryam Sadeghi Ordoubadi; Maryamsadat Tabatabaeian; Elmira Farkhondehfal

Volume 2, Issue 2 , December 2023, Pages 39-53

  Being able to communicate can play an important role in achieving the desired goals in today’s world. This study investigated the interrelationships between communication apprehension (CA), privacy preferences (Pr), L2 WTC, and foreign language achievement (FLA) of learners as an indicator of their ...  Read More

How to Enhance the Communicative Ability of L2 Learners: A Case of Afghan Cadets

Younos Dost Mohammadi

Volume 2, Issue 2 , December 2023, Pages 54-66

  This qualitative study explored the perceived experiences of Afghan English language teachers teaching at the Afghanistan National Army Officers Academy in terms of the student’s communication, motivation, and willingness to communicate. The study also investigated the challenges faced by language ...  Read More

Use of Mobile Technologies in the Healthcare Industry and Business: The Case of Pulmonary Function or Breathing Test Supportive Care

Amir Alreisi; Raziyeh Moghaddas

Volume 2, Issue 2 , December 2023, Pages 67-83

  Digital spirometry, which is used to monitor and diagnose both acute and chronic lung diseases, has been the subject of research for many years. This research undertakes the initiative to build a novel mobile-based digital spirometry application helpful in diagnosing diseases such as asthma and Chronic ...  Read More

Teaching through Educational Apps: The Effect of Using Smart Books on Enriching the Oral Communicative Ability of the Learners

Hoda Hamidi; Sepideh Rahimpour

Volume 2, Issue 2 , December 2023, Pages 84-94

  The appropriate use of new technologies and educational applications is undoubtedly very important in facilitating English language learners’ communicative competence. One of these technological devices used in education is the smartbook. Accordingly, the present study has tried to investigate ...  Read More

The Effect of Music on the Communication Ability: A Case of Vocabularies

Nasim Boustani; Taqi Al Abdwani

Volume 2, Issue 1 , June 2023, , Pages 1-12

  Vocabulary growth predicts communication ability and communication without vocabulary is impossible. The study was done among 50 EFL learners to examine the effect of music-based instruction on their vocabulary retention and attitudes. They were divided into experimental and control groups. First, a ...  Read More

Students’ Perceived Cultural Styles, Second Language Communication, and Confidence in Communication

Akin Gürbüz; Mehmet Abi; Bekir Canlı

Volume 2, Issue 1 , June 2023, , Pages 13-25

  A common challenge for most students in intercultural contexts both in their academic studies ‎and future careers is balancing speaking opportunities for talkative and less talkative students. ‎The differences in individuals’ communication styles due to their backgrounds may lead to ‎some ...  Read More

Second Language Communication and Interference from L1

Ahmad Fawad Kakar; Kawita Sarwari

Volume 1, Issue 2 , December 2022, , Pages 13-23

  A vast body of available literature presents controversial perspectives on the role of L1 in learning and communicating an L2. The current exploratory qualitative study attempted to investigate the reported experiences of ten Afghan EFL learners regarding their L1 (Farsi Dari) role in communicating an ...  Read More

Developing New Software to Analyze the Emo-‎Sensory Load of Language

Mohammad Hossein Akbari; Reza Pishghadam

Volume 1, Issue 1 , June 2022, , Pages 1-13

  Technology plays a crucial role in fully understanding all aspects ‎of language and uncovering the hidden patterns, such as sense and emotion ‎density in texts. Yet, it seems that remarkable attention has not been paid to ‎the sensory and emotional loads of learning texts as the primary source ...  Read More

Emo-Sensory Communication, Emo-Sensory ‎Intelligence and ‎Gender ‎

Elham Naji Meidani; Hossein Makiabadi; Mohammad Zabetipour; Hannaneh Abbasnejad; Aida Firoozian Pooresfehani; Shaghayegh Shayesteh

Volume 1, Issue 2 , December 2022, , Pages 54-66

  The evolutionary definition of intelligence has made it a multifaceted concept. Emo-sensory ‎intelligence (ESQ), as integration of emotional intelligence (EQ) and sensory intelligence ‎‎(SQ) is the sensitivity to the emotions evoked by sensory inputs. It puts emphasis on ‎individuals’ ...  Read More

Place Branding in Finland: A Discourse Analysis of Municipal Slogans

Ulla Hakala; Paula Sjöblom; Terhi Ainiala

Articles in Press, Accepted Manuscript, Available Online from 07 November 2023

  The purpose of this multidisciplinary study is to investigate how municipalities position themselves in their slogans as unique places among competitors, namely other municipalities in their region or country. Empirically, discourse analysis was used to investigate the semantic features of municipal ...  Read More

The Rise of Thinking Machines: A Review of Artificial Intelligence in Contemporary Communication

Mohammad Javad Gholami; Taqi Al Abdwani

Articles in Press, Accepted Manuscript, Available Online from 03 January 2024

  Artificial intelligence (AI) capabilities in natural language processing are rapidly advancing and transforming communication practices across diverse contexts. This review provides a comprehensive analysis of AI's emerging roles in mediating and participating in direct communication to highlight key ...  Read More

Exploring the Role of Artificial Intelligence in Digital Marketing Strategies

Jawad Tauheed; Aumir Shabbir; Muhammad Shahid Pervez

Articles in Press, Accepted Manuscript, Available Online from 04 March 2024

  In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed the digital marketing campaign with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study ...  Read More

A Structural Equation Modelling Analysis of Gamification’s Impact on Purchase Intention

Seema Varshney; Neelufer Aslam Kulkarni; Rodrigo Velasco

Articles in Press, Accepted Manuscript, Available Online from 20 March 2024

  Gamification has become a prevalent approach for appealing users and encouraging desired behaviours in many fields, comprising marketing, education, banking, healthcare, and numerous other fields. This paper explores in what way integrating gamified elements, such as Points, Badges, Rewards, Challenges, ...  Read More

The Characteristics of Face-to-Face Communication Using Consecutive Speech Machine Translation Technology

Kazuma Hatano

Articles in Press, Accepted Manuscript, Available Online from 04 April 2024

  The growing role of technology in society, particularly machine translation, has grown due to its enhanced accuracy. Yet, communication quality depends not only on translation precision but also on user factors. It is vital to understand communication characteristics when using machine translation for ...  Read More

Audio Description Technology: Enhancing Communication of Culture-Bound Elements in Films

Ghazaaleh Homayouni; Masood Khoshsaligheh

Articles in Press, Accepted Manuscript, Available Online from 09 April 2024

  Audio description (AD) technology, as a means of audiovisual translation (AVT), provides media accessibility (MA) for blind and partially sighted audiences. Through this innovative technology, the audio describer engages in real-time communication and gives a running commentary on the visual elements ...  Read More

Gulf College, Muscat, Oman

Taqi Al Abdwani Ali Al Badi

Reza Pishghadam

Frequency: Semiannual

Online ISSN: 2791-3775