Place Branding in Finland: A Discourse Analysis of Municipal Slogans

Ulla Hakala; Paula Sjöblom; Terhi Ainiala

Volume 3, Issue 1 , June 2024, Pages 1-13

  The purpose of this multidisciplinary study is to investigate how municipalities position themselves in their slogans as unique places among competitors, namely other municipalities in their region or country. Empirically, discourse analysis was used to investigate the semantic features of municipal ...  Read More

A Structural Equation Modelling Analysis of Gamification’s Impact on Purchase Intention

Seema Varshney; Neelufer Aslam Kulkarni; Rodrigo Velasco

Volume 3, Issue 1 , June 2024, Pages 14-28

  Gamification has become a prevalent approach for appealing users and encouraging desired behaviours in many fields, comprising marketing, education, banking, healthcare, and numerous other fields. This paper explores in what way integrating gamified elements, such as Points, Badges, Rewards, Challenges, ...  Read More

The Rise of Thinking Machines: A Review of Artificial Intelligence in Contemporary Communication

Mohammad Javad Gholami; Taqi Al Abdwani

Volume 3, Issue 1 , June 2024, Pages 29-43

  Artificial intelligence (AI) capabilities in natural language processing are rapidly advancing and transforming communication practices across diverse contexts. This review provides a comprehensive analysis of AI's emerging roles in mediating and participating in direct communication to highlight key ...  Read More

The Characteristics of Face-to-Face Communication Using Consecutive Speech Machine Translation Technology

Kazuma Hatano

Volume 3, Issue 1 , June 2024, Pages 44-53

  The growing role of technology in society, particularly machine translation, has grown due to its enhanced accuracy. Yet, communication quality depends not only on translation precision but also on user factors. It is vital to understand communication characteristics when using machine translation for ...  Read More

Exploring the Role of Artificial Intelligence in Digital Marketing Strategies

Jawad Tauheed; Aumir Shabbir; Muhammad Shahid Pervez

Volume 3, Issue 1 , June 2024, Pages 54-65

  In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed the digital marketing campaign with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study ...  Read More

Audio Description Technology: Enhancing Communication of Culture-Bound Elements in Films

Ghazaaleh Homayouni; Masood Khoshsaligheh

Volume 3, Issue 1 , June 2024, Pages 66-84

  Audio description (AD) technology, as a means of audiovisual translation (AVT), provides media accessibility (MA) for blind and partially sighted audiences. Through this innovative technology, the audio describer engages in real-time communication and gives a running commentary on the visual elements ...  Read More

Professional and Business Communication: Personal Strategies for the Post-Digital World, Edited by Hartley et al. (2023), Routledge, ISBN 9781032268002

Farzaneh Soudkhah Mohammadi

Volume 3, Issue 1 , June 2024, Pages 85-92

  In light of the rapid technological advancements and their undeniable role in professional and business communication, Peter Hartley, Helena Knapton, and Susie Marriott took a step towards developing the third edition of ‘Professional and Business Communication’, encompassing 16 chapters ...  Read More