Document Type : Research Paper
1 Ferdowsi University of Mashhad, Iran
2 Technical University of Kaiserslautern, Germany
Since business without appropriate language use is impossible and language is an inseparable part of a culture, knowing about the cultural patterns of communities can also be valuable. Considering language as an essential component of any given culture, studying linguistic expressions can reveal a society’s hidden cultural patterns, a concept known as cultuling analysis. The current study looked at the “flattery” cultuling demonstrated in Persian and English films. To achieve this, excerpts of dialogues from 100 Persian and 100 English films were taken and analyzed by means of cultuling analysis (CLA) methodology from linguistic, cultural, and psychological angles. The result showed that flattery can happen in formal and informal situations among people from both equal and unequal status. Moreover, Iranian people’s use of flattery displayed cultural patterns of overstating, high context, power distance, low trust, and collectivism, while English people’s use of this cultuling revealed their hidden culture, including low-context, high-trust, understanding, individualism, and power distance.