Exploring the Role of Artificial Intelligence in Digital Marketing Strategies

Jawad Tauheed; Aumir Shabbir; Muhammad Shahid Pervez

Volume 3, Issue 1 , June 2024, , Pages 54-65

https://doi.org/10.56632/bct.2024.3105

Abstract
  In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed the digital marketing campaign with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study ...  Read More