Place Branding in Finland: A Discourse Analysis of Municipal Slogans

Ulla Hakala; Paula Sjöblom; Terhi Ainiala

Volume 3, Issue 1 , June 2024, , Pages 1-13

https://doi.org/10.56632/bct.2024.3101

Abstract
  The purpose of this multidisciplinary study is to investigate how municipalities position themselves in their slogans as unique places among competitors, namely other municipalities in their region or country. Empirically, discourse analysis was used to investigate the semantic features of municipal ...  Read More