Ulla Hakala; Paula Sjöblom; Terhi Ainiala
Articles in Press, Accepted Manuscript, Available Online from 07 November 2023
Abstract
The purpose of this multidisciplinary study is to investigate how municipalities position themselves in their slogans as unique places among competitors, namely other municipalities in their region or country. Empirically, discourse analysis was used to investigate the semantic features of municipal ...
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The purpose of this multidisciplinary study is to investigate how municipalities position themselves in their slogans as unique places among competitors, namely other municipalities in their region or country. Empirically, discourse analysis was used to investigate the semantic features of municipal slogans in the context of place branding in Finland. The major findings demonstrate similarity in commonness rather than uniqueness: the slogans resembled each other thematically and did not distinctively differentiate places from one another. Academic research on slogans and their relation to linguistics and place branding is scarce. This study aims to narrow this gap. Nevertheless, further research is needed on slogans from different countries and languages. The study recommends that place managers should invest time and thought in the creation of slogans based on the factual attributes and values of the place as well as its strategies.
Mohammad Javad Gholami; Taqi Al Abdwani
Articles in Press, Accepted Manuscript, Available Online from 03 January 2024
Abstract
Artificial intelligence (AI) capabilities in natural language processing are rapidly advancing and transforming communication practices across diverse contexts. This review provides a comprehensive analysis of AI's emerging roles in mediating and participating in direct communication to highlight key ...
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Artificial intelligence (AI) capabilities in natural language processing are rapidly advancing and transforming communication practices across diverse contexts. This review provides a comprehensive analysis of AI's emerging roles in mediating and participating in direct communication to highlight key opportunities and research priorities around responsible innovation. The study surveys the extensive literature on major applications of AI, including virtual assistants, chatbots, smart replies, sentiment analysis tools, and automatic translation technologies. It also closely examines their current and potential usage and benefits across interpersonal, organizational, and societal communication. The analysis reveals these AI technologies promise enhanced efficiency, personalization, accessibility, and new modalities of expression in communication. The study found that if judiciously and ethically applied, they could incrementally improve communication speed, quality, relationships, and even therapists' capabilities over time. However, more rigorous research is still recommended to investigate longitudinal impacts on human well-being, increase accessibility for vulnerable demographic groups, advance multimodality AI systems, and develop tailored guidelines and user-centered studies to ensure ethical, socially responsible progress. Overall, this review synthesizes the current state of the science and pressing research needs in this rapidly emerging field.
Jawad Tauheed; Aumir Shabbir; Muhammad Shahid Pervez
Articles in Press, Accepted Manuscript, Available Online from 04 March 2024
Abstract
In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed the digital marketing campaign with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study ...
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In the globalised world, artificial intelligence (AI) has proved to have a significant impact on digital marketing. AI has transformed the digital marketing campaign with effective planning and companies have started to adopt AI for successful digital marketing. To enrich this literature, this study explored the role of AI in digital marketing strategies. In this study, a quantitative survey was conducted in which 115 participants were recruited through a random stratified sampling technique. Pearson product moment correlation and multiple regression analysis were used for data analysis. The results showed a strong positive relationship between AI and digital marketing strategies. AI could also account for 82.4% of the variance in digital marketing strategies. A comparison with previous literature reinforced the transformative impact of AI on digital marketing. The findings contributed to a nuanced understanding of the role of AI in shaping modern marketing strategies.
Seema Varshney; Neelufer Aslam Kulkarni; Rodrigo Velasco
Articles in Press, Accepted Manuscript, Available Online from 20 March 2024
Abstract
Gamification has become a prevalent approach for appealing users and encouraging desired behaviours in many fields, comprising marketing, education, banking, healthcare, and numerous other fields. This paper explores in what way integrating gamified elements, such as Points, Badges, Rewards, Challenges, ...
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Gamification has become a prevalent approach for appealing users and encouraging desired behaviours in many fields, comprising marketing, education, banking, healthcare, and numerous other fields. This paper explores in what way integrating gamified elements, such as Points, Badges, Rewards, Challenges, Leaderboards, and Interactive Activities, impacts the online shopping experience for buyers. This study investigates the influence of gamification on the buying intention of the buyers adopting online shopping. It examines the role of perceived ease of use, social interaction, perceived utility and perceived enjoyment in impacting buyers’ intention in online buying. The findings of this study intend to provide a valuable insight for e-commerce firms and sellers, aiding them to design and enhance online shopping platforms personalized to the inclinations of consumers. Finally, this study contributes to the wider understanding of consumer behaviour in the digital era and highlights approaches that can enhance the online shopping experience for buyers, nurturing customer engagement, and growth of the business.
Kazuma Hatano
Articles in Press, Accepted Manuscript, Available Online from 04 April 2024
Abstract
The growing role of technology in society, particularly machine translation, has grown due to its enhanced accuracy. Yet, communication quality depends not only on translation precision but also on user factors. It is vital to understand communication characteristics when using machine translation for ...
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The growing role of technology in society, particularly machine translation, has grown due to its enhanced accuracy. Yet, communication quality depends not only on translation precision but also on user factors. It is vital to understand communication characteristics when using machine translation for its future application in daily life, business, and education. This study investigates these characteristics in face-to-face communication using consecutive speech machine translation technology. Participants were international students at a Japanese university who conversed using speech machine translation. Despite mistranslations, they continued to communicate, either understanding most of the message or giving up due to incomprehension. Notably, the turn-taking order was alternated mechanically, even when there was a long wait for the other person to speak. Unlike previous studies, gestures were not used to overcome communication barriers due to mistranslations; rephrasing was preferred. This study proposes the concept of “speech production load,” the burden of device operation and translation waiting time, as a determi-nant of the relationship between a speech machine translation system and user communication behavior in the context of modern technology.
Ghazaaleh Homayouni; Masood Khoshsaligheh
Articles in Press, Accepted Manuscript, Available Online from 09 April 2024
Abstract
Audio description (AD) technology, as a means of audiovisual translation (AVT), provides media accessibility (MA) for blind and partially sighted audiences. Through this innovative technology, the audio describer engages in real-time communication and gives a running commentary on the visual elements ...
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Audio description (AD) technology, as a means of audiovisual translation (AVT), provides media accessibility (MA) for blind and partially sighted audiences. Through this innovative technology, the audio describer engages in real-time communication and gives a running commentary on the visual elements that are seen on the screen. The intersection of communication and technology in translation as reflected in how culture-bound elements are addressed in AVT has lately gained increasing attention. This phenomenological research aims to describe the solutions audio describers resort to for the rendition of culture-bound elements in Anglophone films into Persian. The audio descriptions of four Persian-dubbed English-language films were purposively selected as the sample corpus. The findings revealed that communication-centric strategies of specification, naming, and retention are, respectively, the most applied in the process of communicating the English culture-bound elements across the target culture by the audio describers. The implications of the findings for practice and theory are discussed.
