Ghazaaleh Homayouni; Masood Khoshsaligheh
Abstract
Audio description (AD) technology, as a means of audiovisual translation (AVT), provides media accessibility (MA) for blind and partially sighted audiences. Through this innovative technology, the audio describer engages in real-time communication and gives a running commentary on the visual elements ...
Read More
Audio description (AD) technology, as a means of audiovisual translation (AVT), provides media accessibility (MA) for blind and partially sighted audiences. Through this innovative technology, the audio describer engages in real-time communication and gives a running commentary on the visual elements that are seen on the screen. The intersection of communication and technology in translation as reflected in how culture-bound elements are addressed in AVT has lately gained increasing attention. This phenomenological research aims to describe the solutions audio describers resort to for the rendition of culture-bound elements in Anglophone films into Persian. The audio descriptions of four Persian-dubbed English-language films were purposively selected as the sample corpus. The findings revealed that communication-centric strategies of specification, naming, and retention are, respectively, the most applied in the process of communicating the English culture-bound elements across the target culture by the audio describers. The implications of the findings for practice and theory are discussed.
John Demuyakor; De-Love Anobah Opare; Rachel Naa Kwarkor Quartey
Abstract
The communication skills of politicians determine the attitudes of electorates towards the outcomes of national elections. However, media news framing of presidential elections affects and shapes the electorate’s perceived attitudes toward elections. This study employed a comparative experimental ...
Read More
The communication skills of politicians determine the attitudes of electorates towards the outcomes of national elections. However, media news framing of presidential elections affects and shapes the electorate’s perceived attitudes toward elections. This study employed a comparative experimental design to test the hypotheses by varying the valence and types of frames (i.e., positives vs. negative frames × thematic vs. episodic frames) to evaluate how these news frames affected the perceived attitudes of Ghanaian electorates towards the 2020 presidential election in Ghana. Stratified sampling approach was used to enroll 2,702 participants for this study from nine regions. The findings showed that the framing effects were few, weak, and not robust among the electorates in the nine regions. The findings further indicated that the perceived attitudes of electorates toward the elections were not consistent. The perceived attitudes towards the election were influenced by a single news frame and the effects of the news frames were not determined by a single news frame. Finally, the perceived attitudes of Ghanaian electorates toward the 2020 elections were found not to be determined by a particular news frame.
